4 Reasons Your House Is High on Every Buyer’s Wish List This Season — Especially in Los Angeles and Beverly Hills | Christophe Choo at Coldwell Banker Global Luxury is Your Local Real Estate Expert

When the holiday season hits, many homeowners in Los Angeles and Beverly Hills assume it’s best to pause their listing, travel, enjoy the festivities, and wait for spring or even 2026 to re-enter the market. But here’s the truth most sellers overlook:

Stepping back now could mean missing one of the strongest strategic windows of the year.

Across LA’s premier neighborhoods — from Beverly Hills Flats and Trousdale Estates to Bel Air, Holmby Hills, Brentwood Park, and the Hollywood Hills — buyer activity doesn’t disappear during the holidays. In fact, the dynamics of this season often favor well-positioned sellers.

Here are the 4 reasons your home may be even more desirable right now.

1. Holiday Buyers in Los Angeles Are Ultra-Serious and Highly Motivated

Winter buyers in LA aren’t tire-kickers. They’re decision-makers.

While the casual browsers fade until spring, serious qualified buyers stay active, especially those facing year-end financial planning, relocations from entertainment/tech/finance industries, or families aiming to settle before Q1. Zillow notes:

“Buyers shopping in the winter are likely to be motivated — often moving because of a job relocation, change in financial situation, or change in family needs.”

In Beverly Hills and surrounding luxury markets, this is even more pronounced. Wealthy domestic and international buyers often visit LA for the holidays — and many take advantage of this time to view properties privately with discretion.

These buyers want to move quickly. Missing them can mean missing the buyer who is not only ready to close but willing to pay a premium for the right home.

2. You Control Showings — Without Interrupting Your Holiday Traditions

One of the biggest misconceptions is that selling during the holidays means constant disruption. That’s simply not the case.

In high-end LA real estate, showings are entirely on your terms:

• Block out days for travel or events

• Approve only qualified, appointment-only showings

• Allow your agent to coordinate private tours without stress

• Utilize virtual showings, twilight tours, or restricted windows

Luxury homes in Beverly Hills, Holmby Hills, and Bel Air already operate this way year-round: curated access, controlled scheduling, and maximum privacy.

With the right strategy, you protect your time while still capturing motivated buyers who need to transact before year-end.

3. Seasonal Slowdown = Less Competition and More Visibility for Your Home

Every year, the Los Angeles MLS sees a familiar pattern: listing activity drops between mid-November and early January. Many homeowners delay launching until after the New Year, assuming stronger activity in spring.

But in a year where inventory has been steadily rising, the holiday slowdown becomes your competitive advantage.

Chief Economist Lisa Sturtevant explains:

“As we approach the end of the year, listing activity tends to slow and would-be sellers decide to wait until after the new year to list.”

In neighborhoods like the Beverly Hills Flats, Bel Air Crest, Laurel Canyon, and Sunset Strip, fewer competing listings means your home stands out more clearly:

• Less noise in the marketplace

• More attention from qualified buyers

• Better showing engagement

• Stronger negotiating position

If your home is priced strategically and presented beautifully, this window can create exceptional leverage.

4. Holiday Styling Creates Even More Emotional Appeal — Especially in High-End Homes

Tasteful seasonal décor can transform a property’s atmosphere. Luxury homes, in particular, shine during this season:

• Warm lighting enhances architectural details

• Greenery highlights indoor-outdoor spaces

• Subtle decorations make rooms feel more inviting

• Holiday fragrances create a stronger emotional connection

• Twilight showings feel magical in LA’s mild winter climate

But the golden rule applies: keep it elegant and understated.

Think Beverly Hills sophistication — not theme-park holiday. The goal is a warm, aspirational environment that helps buyers envision their own celebrations in the home.

Bottom Line

There are compelling reasons to put — or keep — your home on the market during the holidays. In Los Angeles and Beverly Hills, this season can actually amplify your visibility, attract motivated buyers, and give you a strategic edge while other sellers are stepping back.

If you'd like to explore how to position your home perfectly for this seasonal advantage, let’s discuss the right strategy for your neighborhood and price point.

Call Christophe Choo at (310) 777-6342 to tour your future home "HERE" or click "HERE" to estimate your home value