Master the Market: Sell Your Home for Top Dollar Without Price Cuts

Just a few years ago, it felt like homes across Los Angeles and Beverly Hills were practically leaping off the market. Multiple offers over asking price were the norm, with buyers lined up for a chance at a property. In this frenzied market, sellers could almost name their price.

But today’s market tells a different story. Buyers in Los Angeles and Beverly Hills are becoming far more selective as inventory has grown. Homes are sitting longer, and price reductions are becoming increasingly common—even in exclusive enclaves like Beverly Hills, Holmby Hills, and Bel Air.

The key to selling successfully today? Pricing your home right from the start.

A Growing Disconnect Between Seller Expectations and Buyer Realities

A recent survey from Realtor.com revealed that 81% of home sellers believe they’ll get their asking price or higher. Yet the reality on the ground—especially in the luxury neighborhoods of LA—shows a significant gap between what sellers hope for and what buyers are willing to pay.

According to the National Association of Realtors (NAR), 44% of recently sold homes closed for less than the asking price, and a third of sellers had to reduce their price at least once before a sale was made. This aligns with data from Redfin, which shows that the median asking price (in blue) is often higher than the actual sales price (in green), with the gap widening notably over the past year.

In Los Angeles and Beverly Hills, this is particularly important. High-end homes with ambitious price tags are sitting longer on the market, as discerning buyers—whether international investors or local professionals—are not willing to pay over-market prices without justification.

The Risks of Overpricing Your Home

Setting a high initial asking price might seem like a strategy to leave room for negotiation. However, an overpriced property can backfire—sitting on the market, gathering dust, and raising questions in buyers' minds about potential issues.

In these elite markets, buyers are especially savvy. They know their options and are quick to spot properties that linger without offers. As Realtor.com wisely puts it:

“By getting the right price early on, you can increase the odds buyers will be interested in the home. In turn, this decreases the chances the home will sit on the market for a lengthier timeline, also reducing the odds you’ll need to lower the listing price.”

Homes that linger too long—even in sought-after zip codes like 90210, 90077, or 90069—can lose their luster. That first few weeks of market exposure are crucial for capturing serious buyer attention.

Your Best Move: Price Strategically with a Local Expert

To position yourself for success in this new market, lean on an experienced local agent who understands Los Angeles and Beverly Hills’ unique dynamics. A well-connected Beverly Hills real estate expert will analyze recent sales, current inventory levels, and buyer trends to recommend a price that aligns with what today’s buyers are truly willing to pay.

It’s worth remembering that, even with a price adjustment, home values in Los Angeles have climbed over 57% in the past five years. A smart pricing strategy will still leave you with a significant profit while minimizing time on market.

As Mike Simonsen, Founder of Altos Research, points out:

“. . . the best properties, well priced, are selling quickly in most of the country.”

This insight holds true whether you’re selling a chic condo on Wilshire Boulevard, a Spanish Revival estate in Hancock Park, or a contemporary masterpiece in the Hollywood Hills.

The Bottom Line

The Los Angeles and Beverly Hills luxury market has evolved. Buyers today are discerning, informed, and unwilling to overpay. However, the opportunity to achieve a successful sale remains strong—if you price your home right from the beginning.

Let’s work together to analyze current market data, understand where your home fits in, and set a price that maximizes your return while attracting the right buyers. Reach out today for a tailored pricing consultation that will set you up for a swift and profitable sale.

Call Christophe Choo at (310) 777-6342 to tour your future home "HERE" or click "HERE" to estimate your home value