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Selling a Luxury House? Here’s Why Now Is a Good Time

Selling a Luxury House? Here’s Why Now Is a Good Time

By Christophe Choo Posted Aug 06, 2026 Beverly Hills, Featured, Latest Updates, Market Activity, Real Estate Advice for Buyers & Sellers, Real Estate Articles, Real Estate News

If you own a luxury house, you're in a stronger spot than most sellers right now. While much of the market has cooled, the high-end tier hasn't. Sale prices and buyer demand are both up. So if you're considering selling, now could be a great time to make your move.

Luxury Is Leading on Price

Let’s start with prices. But before we get into it – what actually counts as a luxury home? Generally, these are homes in the top 5% price range for the area, so it varies depending on where you live.

But what’s interesting is that according to the latest data from Redfin, sale prices for luxury houses have risen about three times faster than for non-luxury.

Right now, the typical home’s sale price is up about 1.5% year-over-year. But high-end homes? Their sale prices have gone up nearly 5% since last year (see graph below):

a graph of sales

That’s a bigger deal than it sounds like.

Despite all the talk about slowing price growth lately, sale prices in this segment of the market may be rising faster than you’d expect based on the headlines. That’s going to be a good thing if you’re thinking about selling. And rising sale prices are only half the story.

Buyers Are Showing Up, Too

While so many headlines are talking about how buyers are pulling back, that’s not necessarily true when it comes to luxury homes. In fact, right now, it looks like the higher the price point, the more active the buyers.

Lawrence Yun, Chief Economist with the National Association of Realtors (NAR), explains:

"The luxury market has really performed better compared to the lower price point. . . . if we look at price points, any home priced under $250,000, virtually no change in unit sales from one year ago. Then you go into the upper price category, and home sales are up about 10% from one year ago. But the million dollar-plus homes, it is up by 18% from one year ago."

Basically, more homes are selling on the upper end of the market. A big reason is that high-end buyers tend to feel less of the affordability pressure weighing on many households today, so they keep buying even when the wider market slows.

That demand also means that luxury houses don’t stay on the market as long as they used to.

Luxury Houses Are Selling Relatively Quickly

According to the most recent data from Redfin, for luxury homes the median number of days on market is under 50. That’s much faster than pre-pandemic norms going even as far back as 2014 (see graph below):

a graph of sales in a market

That means you probably won’t spend a ton of time sitting in limbo wondering when you’ll get an offer.

Frequently Asked Questions (FAQ) Regarding the Luxury Real Estate Market

Before finalizing your real estate strategy, here are answers to the most common questions high-end homeowners are asking in the current market climate:

What constitutes a 'luxury' property in the Beverly Hills and Westside markets?

While definitions can vary, we typically define the luxury segment as properties positioned within the top 5% price point of our specific market area. In Beverly Hills and surrounding enclaves, this denotes properties that often far exceed generic national "million-dollar-plus" classifications, requiring a bespoke, localized approach to valuation.

Why is the high-end market appreciating so much faster than standard residential real estate?

The accelerated price growth in the luxury tier—rising roughly three times faster than non-luxury homes—is primarily driven by the unique financial profile of the high-net-worth buyer. This demographic remains largely insulated from the affordability pressures, such as high mortgage rates, that constrain the wider market. Their demand for quality, architectural significance, and prime location remains sustained.

Are buyers still actively looking for luxury homes despite news of market cooldowns?

Absolutely. The broader headlines of a market slowdown do not accurately reflect the dynamics of the ultra-luxury sector. Research indicates that transaction volume for $1 million-plus homes has risen significantly (up 18% in recent data), confirming that the higher the price point, the more active and engaged the affluent buyer pool remains.

How quickly are high-end estates selling in the current environment?

Currently, luxury houses are transacting with remarkable speed, far outpacing historical norms. The median number of days on market for luxury properties is hovering just under 50 days, which is significantly faster than pre-pandemic averages dating back to 2014. If a property is correctly positioned, sellers can expect an efficient transaction timeline.

Bottom Line

Selling a high-end house is a big decision, and you deserve to feel confident going in. With sale prices climbing and buyers active at the top, this is a strong window to make your move.

Whether you’re selling next year or just giving your house some TLC... Let’s have a quick conversation about whether it’s the right decision for your home.

Ready to cash in? Let’s talk strategy.

Contact Christophe Choo 

Phone: (310) 777-6342 | Email: [email protected]

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