This May Be the Best Time To Buy a Brand-New Home — Especially in Los Angeles & Beverly Hills

This May Be the Best Time To Buy a Brand-New Home — Especially in Los Angeles & Beverly Hills | Christophe Choo at Coldwell Banker Global Luxury is Your Local Real Estate Expert

If you’ve been searching for the right moment to purchase a newly built home, the data is pointing to something rare: buyers today have leverage. After years of tight inventory and fierce competition, new-construction communities across Los Angeles — from Beverly Hills to Bel Air, Westwood, Hollywood Hills, and the Westside — are offering buyers more choices, more modern design, and more financial incentives than we’ve seen in quite some time.

For luxury buyers in Beverly Hills and high-end markets across LA, this shift is especially significant. New homes in these areas often mean cutting-edge architecture, advanced smart-home technology, environmentally conscious systems, and elevated indoor–outdoor living — the features today’s buyers value most.

Below is a deeper look at why this window matters, what makes Los Angeles different, and how you can use this moment to your advantage.

1. New Homes Are More Plentiful Than Usual — But That Window May Be Closing

Across the country, new-construction inventory is higher than normal, giving buyers access to:

• Architectural styles ranging from warm contemporary to Mediterranean revival

• Designer-curated finishes that speak to modern luxury

• More move-in-ready homes with no renovation delays

• Flexible floor plans ideal for work-from-home, multigenerational living, or wellness/fitness spaces

In Los Angeles, this translates to a rare opportunity: developers in Beverly Hills, Hollywood Hills, and Bel Air are actively marketing newly completed estates that would normally get absorbed quickly. But this moment won’t last.

Zonda’s data shows a steady decline in housing starts over the last four years — including a projected drop in 2025 and another dip forecast for 2026.

This matters because today’s new-construction inventory may be the most generous selection buyers will see for several years. In Los Angeles, where land is scarce and development timelines are lengthy, fewer starts mean fewer high-quality new homes coming to the future market — especially in A-tier locations like Beverly Hills Flats, Bird Streets, Holmby Hills, and Brentwood Park.

Redfin reports that about 1 in 3 homes on the U.S. market is new construction, but that number has already begun declining — indicating that the peak of availability may already be behind us.

Translation for LA buyers:
If you want the widest choice of brand-new luxury homes — the estates with the modern glamor, amenities, and architectural pedigree Beverly Hills is known for — this is the season to act.

2. Builder Incentives Have Hit Their Highest Level in Years

Here’s where things get especially favorable for buyers: builders are now offering incentives at record levels to move their existing inventory.

That means buyers today are seeing:

• Price reductions on brand-new estates and luxury homes

• Closing cost credits, sometimes in the tens of thousands

• Premium upgrade packages (appliances, smart systems, designer lighting, landscape enhancements)

• Mortgage-rate buydowns that significantly lower monthly payments

According to the National Association of Home Builders:

41% of builders reduced prices in November — the highest rate seen in years.

This is a remarkable shift. Historically, Beverly Hills and greater Los Angeles developers rarely negotiate. Today, they are not only negotiating — they are proactively offering incentives to close deals before spring.

And strategically, this timing matters. Incentives historically drop off as buyer activity rises in February–April. Right now, buyers have a unique negotiating window.

For LA buyers—this is particularly impactful.
Luxury builders in Beverly Hills and the Westside are facing increased carrying costs, high-end build expenses, and longer marketing timelines. That means well-qualified buyers can often secure:

• Better terms

• More upgrades

• More favorable pricing

• Greater flexibility in negotiation

These are advantages unprecedented since the pre-pandemic market.

Why This Matters in Beverly Hills and Prime Los Angeles

Luxury new construction in Los Angeles is a different category altogether. Many of the homes hitting the market today feature:

• Architectural pedigree (Paul R. Williams–inspired, contemporary glass estates, French modern, etc.)

• Resort-style amenities: wellness spas, screening rooms, full gyms, wine cellars, panoramic-view terraces

• Security infrastructure buyers expect in Beverly Hills and Bel Air

• State-of-the-art automation and sustainability features

Because the cost to build in LA continues rising — labor, materials, permitting, seismic retrofitting, and hillside engineering — fewer ultra-luxury new homes will be feasible at today’s prices.

So when builders offer savings today, buyers are effectively getting next-year’s home at last year’s pricing — a rare advantage in this market.

Bottom Line: This May Be One of the Best Moments in Years To Buy a New Home in LA

With:

• More new homes available now than we expect to see next year

• Builders cutting prices at record levels

• Incentives that directly improve affordability

• High-end LA builders more flexible than they’ve been in years

…buyers in Beverly Hills and Los Angeles have an unusually powerful advantage.

If you’re curious which new-construction homes, communities, or luxury developments offer the best opportunities right now — or want guidance navigating incentives — I’m here to help you strategically position yourself.

If you could secure a brand-new Beverly Hills or Los Angeles home for less than you expected… would you take the step to explore it?

Let’s connect.

Call Christophe Choo at (310) 777-6342 to tour your future home "HERE" or click "HERE" to estimate your home value