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What Every Beverly Hills & Los Angeles Homeowner Needs To Know in Today’s Shifting Market

What Every Beverly Hills & Los Angeles Homeowner Needs To Know in Today’s Shifting Market

By Christophe Choo Posted Jun 26, 2025 Latest Updates

If you’re a homeowner in Beverly Hills, Bel Air, or anywhere across Los Angeles’ prestigious neighborhoods, there’s one thing you need to know: the real estate market is shifting—and that’s not a bad thing.

After several years of intense seller dominance, we're now seeing a return to a more balanced, healthier housing market. And while change can feel uncertain, savvy homeowners understand that this new landscape brings unique opportunities—especially if you’re thinking about selling your property in 2025 or 2026.

Let’s take a look at what’s happening and how you can use it to your advantage:

1. Inventory Is Up—And Buyer Power Is Growing
Across the country, inventory has reached its highest level in six years, with over 1 million homes for sale as of May 2025. Here in Los Angeles and Beverly Hills, we’re also seeing more luxury homes hit the market—offering discerning buyers a broader selection of premium properties than in recent years.

What does this mean for sellers? Buyers now have more choices, which means your home needs to shine. Proper staging, expert marketing, and accurate pricing are more critical than ever to stand out in this elevated inventory environment.

In areas like the Beverly Hills Flats, Holmby Hills, and Bel Air, competition is heating up at both the high end ($20M+) and mid-luxury tiers ($5M–$15M). Aligning your strategy with market conditions will help position your home for success.

2. Price Reductions Are on the Rise—Don't Miss the Mark
In California, 18% of listings reduced their prices in May 2025, reflecting a national trend. Sellers anchored to 2021-2022 peak pricing are facing buyer resistance and longer days on market. In Los Angeles, even high-net-worth buyers are approaching purchases with greater selectivity.

This is especially relevant in Beverly Hills, where informed buyers expect fair market value and may walk away from listings they perceive as overpriced. If your pricing isn’t compelling, it’s simply not selling.

As a top agent in Beverly Hills with 36+ years of experience, I’ve helped clients navigate every market cycle. With local expertise and real-time feedback, I can price your property right the first time—maximizing both exposure and final sale price.

3. Concessions Are Common—But They’re Strategic
Nearly 45% of U.S. sellers are offering concessions such as credits, repairs, or closing cost assistance to seal the deal—especially in competitive markets. This trend holds true in L.A., where buyers may request flexibility as part of the negotiation process.

Rather than seeing concessions as a loss, consider them a tool. Smart sellers in Beverly Hills are leveraging concessions to build goodwill, close faster, and avoid price reductions. And with values up over 55% since 2020, many sellers still walk away with record profits.

Working with a skilled agent means identifying where and how to use concessions to your advantage without compromising your overall return.

The Bottom Line
Today’s market isn’t challenging—it’s different. And that difference creates real opportunities for sellers who are prepared, informed, and represented by a trusted expert.

Whether you're preparing to list a classic Paul R. Williams estate in Pasadena, a Mid-Century modern in Trousdale, or a new construction villa in Beverly Hills, the key to success is strategy. Let's discuss what’s working right now in Los Angeles and Beverly Hills and tailor a winning plan for your sale.

Let’s connect today—and turn market movement into your advantage.

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