Why 50% of Homes Are Selling for Under Asking—and How To Avoid It
Why 50% of Homes Are Selling for Under Asking—and How To Avoid It | Christophe Choo at Coldwell Banker Global Luxury is Your Local Real Estate Expert
If your selling strategy still assumes you’ll get multiple offers over asking, it’s time for a reality check. That frenzied seller’s market is behind us, and today’s numbers prove it.
From Frenzy to “Normal”
According to the latest data from Zillow, nearly 50% of homes in June 2025 sold below their asking price. That’s a major shift from just a few years ago, when ultra-low interest rates and buyer bidding wars drove prices far above list.
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2018–2019: About 50–55% of homes sold under asking (the normal baseline).
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2021–2022: Only 25–28% sold under asking, thanks to historically low interest rates and intense competition.
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2025: Nearly half of homes (49.5%) are selling below asking—marking a return to a more balanced, traditional market.
For Los Angeles sellers, and especially in Beverly Hills, Bel Air, and Holmby Hills, this shift has real consequences. In a luxury-driven market where buyers are highly selective, overpricing your home can stall your sale and ultimately force you into painful price cuts.
What This Means in Beverly Hills and Los Angeles
In the high-end neighborhoods of Beverly Hills and the broader Los Angeles Westside, homes that once sold in days with multiple offers are now taking longer to move—unless they’re priced and presented strategically.
Here’s what we’re seeing locally:
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Beverly Hills Flats & Trousdale: Buyers are analyzing price per square foot more carefully than ever. A property priced even 5–10% above market value risks sitting for months.
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Bel Air & Holmby Hills: Homes with strong architectural pedigree or fully updated finishes still command premium pricing—but only when priced right from day one.
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Los Angeles Luxury Market: Staging, presentation, and pricing alignment are now the deciding factors between selling at or above asking versus facing reductions.
The takeaway? Buyers today have more options and less urgency. They’re not willing to chase overpriced listings.
The Ideal Formula for Selling at or Above Asking
If you want your home to be in the 50% that sells at or above list price, here’s how to position yourself for success:
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Prep Your Home Like a Showpiece
In Beverly Hills, presentation is everything. Fresh paint, luxury staging, and polished landscaping can instantly elevate your property and attract qualified buyers willing to pay top dollar. -
Price Strategically From Day One
Don’t rely on what your neighbors are asking—look at what they’ve actually sold for. A seasoned Beverly Hills real estate agent with decades of local expertise can help you pinpoint the right entry price to capture serious buyers in the first two weeks. -
Stay Flexible in Negotiations
Today’s buyers expect give-and-take. Sometimes the deal isn’t about lowering the price but offering credits for upgrades, repairs, or even covering part of the closing costs.
Bottom Line
Nearly half of homes in Los Angeles and Beverly Hills are selling below asking in today’s market. But with the right pricing strategy, preparation, and expert guidance, you can land in the half that sells at—or above—list price.
If you’re thinking about selling in Beverly Hills, Bel Air, Holmby Hills, or the greater Los Angeles luxury market, let’s talk. With 36 years of experience helping homeowners achieve record-setting results, I know exactly how to position your home to stand out and sell for top value in this market.
Want to know what your Beverly Hills or Los Angeles home would sell for today? Let’s schedule a consultation.
Call Christophe Choo at (310) 777-6342 to tour your future home "HERE" or click "HERE" to estimate your home value
