Why Your Home’s Asking Price Matters More Than Ever — Especially in Los Angeles & Beverly Hills
In today's real estate market, pricing your home accurately from the start isn't just smart — it's essential. With inventory climbing across Los Angeles and luxury enclaves like Beverly Hills, buyers now have more choices. As a result, sellers who overestimate their home's value are increasingly finding themselves forced to reduce their asking price — sometimes more than once.
Price Reductions Are Back at Normal Levels
According to data from Realtor.com and the National Association of Realtors, price cuts are rising sharply — and we’re seeing this trend play out locally. In areas like Beverly Hills Flats, Bel Air, and the Bird Streets, roughly 1 in 5 sellers is dropping their price. That signals a clear mismatch between asking prices and buyer expectations.
Why Some Sellers Overprice — and Lose Market Power
Here are the most common mistakes I see luxury homeowners make when setting their list price:
Ignoring Current Market Conditions
Even in Beverly Hills, where prestige is premium, buyers today are more data-savvy than ever. If your price doesn’t align with current market realities — they’ll pass.
Basing Price on Your Desired Profit
Pricing should reflect what the market will bear — not what you hope to walk away with. Emotional pricing is one of the fastest ways to go stale on the MLS.
Leaving “Negotiation Room”
Some believe listing high gives space to negotiate. In truth, it repels interest, limits showings, and often leads to steeper cuts later.
How to Price It Right — From Day One
As a Beverly Hills-based top agent with 36 years of experience, I understand the nuances that influence your home’s value, including:
✅ The latest comps in your exact neighborhood (not just the ZIP code)
✅ Architectural pedigree (think Paul Williams, Wallace Neff, Robert Skinner)
✅ Luxury-grade updates and bespoke finishes
✅ Shifting buyer psychology — both domestic and international
✅ Seasonal fluctuations in high-end demand (summer surges vs. holiday slowdowns)
Work with a Proven Strategy
If you want a pricing strategy that reflects today’s market and positions your property to sell at the highest possible value — without the need for reductions — let’s talk.
I’ve helped countless sellers across the Platinum Triangle and beyond list with confidence, attract qualified buyers, and close strong. If you’re considering selling, now’s the time to align with the right agent and the right strategy.
Let’s connect — and price your home the smart way.
Call Christophe Choo at (310) 777-6342 to tour your future home "HERE" or click "HERE" to estimate your home value